Embedded Files
Persona
Based on the research to understand the unique needs and motivations of the commercial team, I created a persona to help me create a clear picture of the people who will use the tool.
Mood board
With the persona in mind, I crafted a mood board to set the visual and emotional tone for the interactive tool. Curating a compelling visual concept that resonated with the target audience.
Look and feel and UI component
My design principles guided me through the development of a clean and user-friendly interface, translating the mood board's concept into a tangible user experience. I designed UI components to align with the chosen look and feel, focusing on simplicity, consistency, and accessibility.
High-level screens
In this step, I brought our design to life by showcasing high-level screens and mockups of the interactive tool. These screens are not only visually appealing but also cater to our persona's specific needs.
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