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For a safe pregnancy, it is essential for a woman to understand the patterns of movement of here baby. A movement tracker is a good feature for the Bounty Pregnancy App to maintain engagement.
However research shown that too much focus on tracking the movement could have the negative impact of stressing the pregnant woman.
In order to minimise the stress and yet deliver key informations for a safe pregnancy, this proposal tone of voice and look and feel was light hearted and took a gamification approach, rewarding mum with some shareable fun memories. This approach would help engagement and make the use of the tool enjoyable.
In addition to the tool, I created a video for Bounty's social channels in order to raise awareness amongst young mothers on the importance of her baby movement.
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