During this exploration phase, I conducted stakeholder interviews, competitor analysis and user research.
The outcome of the research was presented to the leadership team and the various teams involved with the product delivery.
I ran a design workshop with the aim of aligning on the problem statement and ideating solutions
The output of the workshop was the definition of the MVP via a sorting and voting session
The output of the workshop informed a high level sitemap and wireframes which were validated with the team and put into prototype for user testing
In collaboration with the Product Owner, we sent a survey to Bounty app users with general questions in order to test the problem statement then selected 5 users and conducted user testing to assess the proposed solution